azra adenwala
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Easy Bake Redesign

 

- information design -

A pop culture staple since its introduction in 1963 and one of Hasbro’s top-selling items of today, the Easy-Bake Oven is a working toy oven for bakers-in- the-making. In 50 years, more than 30 million EASY- BAKE brand ovens have been sold and more than 150 million mix refills used. 

This redesign for the below Easy Bake instruction manual arose due to the lack of good design choices in the original. Incorporating a change in the color palette, iconography, and typography while asserting a sense of hierarchy of information, I recreated the manual to give it a fresher and a non-gender binary look.

Spring 2016
SAIC, Envisioning Information

 
 

 

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