azra adenwala
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- identity design -

The Museum of Broken Relationships grew from a traveling exhibition revolving around the concept of failed relationships and their ruins. Unlike ‘destructive’ self-help instructions for recovery from failed loves, the Museum offers a chance to overcome an emotional collapse through creation: by contributing to the Museum’s collection.

This Identity Design created for MoBR  focuses on the amalgamation of the past and the present – what was and what is. While the hand-written type stands for what was – i.e. love, comfort, and familiarity, the geometric Gill Sans stands for what is – i.e. a beautiful piece of art confined to the four white walls of the Museum reminiscing on what was. The box created around the typography, although broken, creates a certain tension between the handwritten typography and the geometric Gill Sans and requires them to coexist in the same space.

Fall 2015
SAIC, Intermediate Graphic Design



Final Logo

Stationery Suite

Business Cards


Promotional Poster

| Style Guide |