azra adenwala
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Prerana Dharnidharka Identity Design

- identity design -

 

Prerana Dharnidharka is a couples and family counselor with a PhD in Couples and Family Therapy. Her expertise lies in working with married couples who don’t get along, struggle to communicate, have sexual difficulties or are dealing with infidelity. She also helps families with parent-child conflict and child emotional and behavioral difficulties. 

This Identity design created for Prerana's practice focuses on the concept of strengthening and repairing a bond through patience and growth. I further tried to reinforce this concept by using a color scheme of blue (signifying depth, stability, and wisdom), and gold (signifying love, compassion and courage). 

Freelance 2017

 
 

 
 
Final Logo

Final Logo

 
 

 
Initial Logo Renditions

Initial Logo Renditions

Further Logo Explorations

Further Logo Explorations

Initial Color Options

Initial Color Options

Final Logo Variations

Final Logo Variations

Final Color Exploration

Final Color Exploration

 

 
 
 
final logo

final logo

 
Stationery Suite

Stationery Suite