azra adenwala
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Starobe + Innerwear

- identity design -

 

As the name suggests, Innerwear.com is a web based platform for men, women and childrens innerwear, loungewear and swimwear. Since this company caters to a wide variety of clientele, I wanted the logo to be gender and age neutral. I came up with the identity for Innerwear.com using suggestive shapes as elaborated below. Further, I used a fun and light pastel color palette while pairing it up with a classy, timeless, font. 

Starobe (a sister company to Innerwear.com) on the other hand, is a web based fashion, beauty and lifestyle platform that allows you to discover and shop for looks inspired by Tollywood movies and stars. Looking to revamp their old and static logo; I came up with a more vibrant and fluid mark both in terms of typography and color. 

Freelance 2017

 
 

 

- INNERWEAR.COM -

 
Final Logo

Final Logo

 
 

 
Initial Logo Iterations

Initial Logo Iterations

 
Further Typography + Color Options

Further Typography + Color Options

 

Final Logo

Final Logo

 
 
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- STAROBE -

 
Final Logo

Final Logo

 
 

 
Initial Logo Iterations

Initial Logo Iterations

 
Further Logo Explorations

Further Logo Explorations

 
 

Final Logo

Final Logo