- identity design -
As the name suggests, Innerwear.com is a web based platform for men, women and childrens innerwear, loungewear and swimwear. Since this company caters to a wide variety of clientele, I wanted the logo to be gender and age neutral. I came up with the identity for Innerwear.com using suggestive shapes as elaborated below. Further, I used a fun and light pastel color palette while pairing it up with a classy, timeless, font.
Starobe (a sister company to Innerwear.com) on the other hand, is a web based fashion, beauty and lifestyle platform that allows you to discover and shop for looks inspired by Tollywood movies and stars. Looking to revamp their old and static logo; I came up with a more vibrant and fluid mark both in terms of typography and color.
- INNERWEAR.COM -
- STAROBE -